Impact Innovations, Inc.

Company, Products and Industry

Impact Innovations started in 1968 as a family owned business named Impact Plastics Advertising, Inc.  At that time, custom vacuum-formed magnetic signs were the primary product.  In time, the product line expanded to include a variety of printed Point-of-Purchase advertising pieces and vacuum-formed merchandising trays.  These commercial products, sold to large and small customers across the United States, have grown to include UV offset and screen printing, laminated gift and loyalty cards and shelf management display solutions.


In 1982, Impact introduced its first retail product – holiday cut-outs sold through fund-raising distributors.  Eventually, the cut-outs evolved into static cling window decorations and the International Toy Fair in 1989 brought the introduction of CLASSIC CLINGS - currently marketed under our FunStuff brand - to the mass market. Shortly after that, the retail product line was expanded to include plastic outdoor decorations under the YARD ART and YARD LOOKS brand names.


Over time Impact expanded its line to include a wide variety of Holiday Décor items such as: static cling window decorations, lighted window and outdoor decorations, hand crafted outdoor decorations, tree trim, tabletop decorations and numerous other product formats.


In 2006, a Gift Wrap line was also added through an acquisition of The Magi Company.  This part of Impact focuses on developing seasonal and all-occasion gift wrap, gift bags and other related products.


In 2007, Variety Accessories, Inc. (Variety) was acquired and became a significant part of the Impact organization.  Variety was founded over 60 years ago as a manufacturer of silk flowers.  Over the years, Variety transitioned into hair accessories and Christmas ribbons and bows. 


In the middle to late 1980’s, Variety phased out the hair accessories segment in order to focus on their successful line of red velvet bows in various sizes. Later, production and sourcing capabilities were expanded to include operations in Guatemala, China and Hong Kong.


Variety’s product line expanded to include a wide range of both traditional red velvet, as well as, fashion Bows, Ribbon, Tree Skirts and Tree Trim including ornamental glass balls.  The product line also includes decorative pillows, miscellaneous novelties and many other products.

Our seasonal products are manufactured and distributed both domestically and internationally.  The products are primarily marketed to mass merchandisers, drug store chains, grocery chains, craft chains, home improvement chains and mail order businesses throughout the United States, Canada, Mexico, Central America and South America.  Our distribution in the seasonal and stationary markets is unsurpassed in quality and depth.

As we've grown, we've maintained a focus on customer service and consider satisfied customers key to our success. We are proud of our record which includes Vendor of the Year awards at retail chains such as Walmart, Target, Michaels Stores and others.

The mission at Impact Innovations is to be the leader in the industry by continually adding innovative/value driven products, while keeping Customer Service as our top priority.